Required Blog Post #17: Winter Break Progress Reflection & Event Previews

Part 1 Reflection:

After my December pitch at Bureau Blank, I left feeling confident about my product and app. I was able to answer all questions, along with write down and research further suggestions to look into and consider. A few weeks into winter break I started thinking again “well what if it did this…” and “what else can it do…” I was overthinking again and kept forgetting to just step back and think back to what Professor Kolk and Professor Lee had said which was “Solve one problem really well.”

I considered all the competition and thought, I don’t want to introduce another wristband, but why not design on a new platform? So I chose to design an app for the Apple Watch. This led me to researching the technology and anatomy of the Apple Watch and all its features along with future apps made for the watch.

After I had proof of the technology being available, I looked into whatever I could about any apps that will be coming out for the watch. I reviewed what the apps, buttons and features looked like. I then realized I was looking way to far into the entire project’s look to it rather than the whole idea.

Part 2 Events:

1-“Who, What, When, Where, Why, How, the Elements of Conducting Useful Design Research.” -Wednesday Feb 18

2-“Employment Strategies.”-Thursday February 26


Ongoing Research #16

I was looking up several websites that held workshops in order to better educate myself in coding and web design. I want a better understanding of coding and actual user experience if I do follow through with actually creating the app. I contacted General Assembly and found out that they are hosting an online class in January that I may enroll in. I need to look further into this to accommodate several dates unless I can find some other workshop along the way that will not interfere with my work schedule.

“Web Design Circuit.” Online Web Design Courses with Mentors. N.p., n.d. Web. Dec. 2014.

Required Blog Post #16: Winter Break Planning


Attached is my schedule for winter break moving forward. It may vary due to my work schedule but I plan on reading a few chapters every week in the “Designing Brand Identity” textbook along with a few other textbooks that I have purchase.” After starting to read the textbook I plan to truly define my prototype with all its features and be able to refine and redesign and refine and redesign to the point where I am able to answer any question thrown my way about it. I have a lot of research that I have done behind the technology and other competing products. I want my unique proposition to have its own niche to stand out from the others.

What am I doing right?

I set my schedule so that I am keeping up with certain tasks for senior project every night leading up to the first day of classes again. Of course there will be time needed for a break and hopefully if I follow through with quitting one of my jobs, I will have more time for refining my prototype along with taking breaks from it.

How do I prioritize tasks?

In my calendar I set out what I should be doing everyday and how far in advance or early in advance I need to be getting the important things done. This helps me see my schedule visually without writing it down on paper and all of a sudden my time management skills go out the window and everything is due that week. I want everything done and refined a week before the class unless it is just final last minute touches.

What can I improve to make my process more efficient?

I have time management skills due to working over 50 hours a week and just lack of sleep for that matter. It is time to take a breather next semester. If something doesn’t change I won’t be able to get through this class. I know I have the skills I just need to show it. I need to keep up with my calendar daily and weekly to understand what needs to be done day to done instead of all in one shot, and then an overview every week of what I have accomplished.

Senior Project Inventory:

I need to truly define every screen for my app and notes as to how it is correlating with the bracelet. I want people to understand right away what exactly I am bringing to the user.


Facebook, Instagram, Twitter


Business cards, flyers, poster

Give-Away Items:

perhaps a mock wristband to hand out to potential users in multiple colors


I feel that my progress doesn’t truly show until the very end which I would like to change about my last semester here. I want do progress every week as I continue with senior project. I have done a lot of research throughout the semester on the technology and idea behind my idea but haven’t successfully sourced all my sites in MLA formatting yet. I want to be more organized because I have so many things written down or saved on my computer and I need to organize everything into ONE notebook and ONE folder for senior project. I also plan to constantly revise my portfolio along with buying a portfolio case with inserts. I think this will very much fulfill my confidence in my work, I know it is there, but I need to have my presentation toward projects crisp and clean!

Ongoing Research #15:

I came across an advertisement for a new app called ‘Tile.’ It is an app that comes with a pairing tile-like one inch square, made for people who tend to forget or lose things, which solves the problem of these people misplacing their belongings.

The Tile app casts a Bluetooth signal up to 100 feet in reach of the small tile square. The app can track down any belonging you attach this tile to, such as car keys, a wallet, a bag, or any tangible item. The Tile can support up to 8 Tiles to track through the app.

“When you begin searching for a lost item, your phone tracks the Bluetooth signal strength of your Tile. As you get closer, the app’s tracking circle fills in, giving you a clear indication of your progress. Once the user approaches closer, the Tile will play a melody until it is safely back to its owner.


I was ecstatic when I came across this app and tile! But I’m so mad that I didn’t know about this sooner! About five months ago I had my younger brother drive me to the train because I was going to the city. I left him my car keys because I forgot to leave them in the house because I had to lock my front door. I put my keys in his cup holder and told him to place it somewhere in my room. The next morning I can NOT find my keys anywhere that my brother claimed he had put them. Since then I have cleaned my room out four times thoroughly and have yet to find my car keys! Within the first week of losing them I ended up buying a new set for $400 plus the tow to get my car towed to Nissan in order for them to reprogram a new set. I was never given a backup spare key when I first purchased my car which baffled me.

If I had this app and tile five months ago, I would have revealed where my keys really went…

This app and tile relates back to my senior project because it is a tracking app that connects back to its product purchased by the user. I am actually deciding on purchasing this app and tile because there have been so many times where it would have came in handy when I have lost my keys several times.

“How It Works | Tile.” Tile. N.p., n.d. Web. 02 Dec. 2014.

Required Blog Post #14: Design Studio

IMG_0649 IMG_0650 IMG_0651 IMG_0652 IMG_0653 IMG_0655 IMG_0656

Finally designing my rough prototype helped me visually see what was and was not working within my app. I downloaded a few apps relative to mine to help me better understand what exactly I am looking for. I sketched out a few screens while referring back to my group design studio sketches and ideas before coming to a final rough draft of my screens. I then showed several users in order to fathom their user experience. I was asked a few questions along the way, some questions relative to where certain buttons are which were missing at first, then added after revised. I wrote down all questions that were asked, along with my own questions that I have asked myself while looking at relating apps. This helped me steer toward an interprettation of what features I need in order for my app to be easy to grasp and perceive. I have always learned to ask questions even if they are the simplest of all, and writing down all these questions that I am asked will surely help me in the design process.

Billstein, Keith. “Prototype Interview.” Phone Interview. 30. November. 2014.

Davis, Vincent. “Prototype Interview.” Personal Interview. 30. November. 2014.

Gannon, Joseph. “Prototype Interview.” Phone Interview. 30. November. 2014.

Gilligan, Rebecca. “Prototype Interview.” Personal Interview. 30. November. 2014.

Silva, Zachary. “Prototype Interview.” Personal Interview. 30. November. 2014.

After my prototype interviews I had taken a lot of notes depicting what exactly the user was having trouble seeing or understanding. I wrote down questions such as:

“Where is the map?”

“Will there be a sync button?”

“Will the app automatically sync on its own?”

“What if there is lagging?”

“In the map will there be a compass to show North, East, West, South?”

“Can I edit notes into the calendar?”

“The calendar will highlight what day it is right?”

“Can you make the chart easier to understand?”

After revising after these questions, I still had some trouble coming along with final decisions on my roughs.

I had too many ideas and thought back on when I was constantly told “LESS IS MORE” and how simplifying things makes everything easier. So I cut back on a lot of what my screens were portraying. I believe after downloading several apps to understand where several UX designers were coming from truly helped me move forward in simplifying my features. I am excited to start branding over winter break now that I have purchased the textbook “Designing Brand Identity.”

My progress this past week wasn’t as much up to par as I would have liked it to be. I did not have much time in creating the app to the best of my abilities, although it was only a rough. But I enjoyed the thinking process as I was working through it. I am learning every week that every design or idea is all about the thought behind the final product. Yes it may take time to sketch, create, and design, but things then fall into place while doing so.

Required Blog Post #13: Customer Empathy Map

photo-5 copy

A customer empathy map is a technique used by designers in order to better understand their target audience. Creating this map helps the designer dissect all parts of the customer’s needs and wants, rather than just assuming what they may think they need and want. Hitting all senses of hearing, seeing, feeling, doing, along with their fears and goals, detaches the designer’s mindset of focusing on only one aspect. Reviewing the ins and outs of the voice of the customer will help harmonize the basic needs, wants, and user experience that is demanded.


  • You missed your stop
  • Conductor over loud speaker
  • This is the last stop
  • Why are you late to class?
  • Why are you late to work?
  • Do you know when the next train is?
  • The train to ____ is running on time
  • Loud conversations


  • Business people
  • Poster campaigns
  • City folk
  • Commuters
  • Drunk young adults
  • Tickets
  • Bracelets
  • Wristbands
  • Watches
  • Headphones
  • Each town in electric banner

Say & Do:

  • I hate the train commute
  • I’m never taking the train this late again
  • Can you wake me the town before ___?
  • Take a cab
  • Carpool
  • I’m late
  • I feel asleep on the train can you take me home?
  • Do you know when the next train is?
  • Smart phone syncing
  • Make room for crowds
  • Does this train have a transfer?
  • Is this train express?

Think & Feel:

  • Do I have my ticket?
  • Relying on something to wake me up on time
  • What if I miss my stop?
  • Impatience
  • Frustration
  • I hope I make this train
  • I’m so tired
  • Is the train on schedule?
  • Vibrations and motions of the train


  • Being late
  • Working late hours
  • Working double shifts
  • Am I on time?
  • Losing WIFI
  • Train being delayed
  • Phone dying
  • Back up plan if phone dies
  • Getting lost


  • Getting off at the right stop
  • Time management
  • Being on time
  • Making the transfer
  • Quick access to train schedule
  • Easy referencing back to train schedule
  • Warnings for delays

My Progress:

This past week I focused more toward the competitors of my product. I read up on a few apps with sleeping alarms, tracking records, and alarming options. I wanted to discover more features that my wristband is able to do in order to really intrigue my target audience even more. Reading upon several reviews helped me understand another side of the target audience. The empathy map helped me think beyond just the product itself and what the user is actually thinking about, worried about, wanting to get out of their experiences, and so on. There is still a lot more research that shall be done with time. As Amanda said “RESEARCH RESEARCH RESEARCH.” I’ve actually discovered a lot with this helpful advice! In the coming weeks I plan to attend upcoming events, touch back on my portfolio pieces, and with enough confidence set up a couple appointments with design professionals.


Brown, Terence. “Sleeping in Commute Questions.” Telephone Interview. 15 Nov. 2014.

Butt, Andrew. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Cerrone, Meghan. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Clabby, Kim. “Sleeping in Commute Questions.” Telephone Interview. 16 Nov. 2014.

Davis, Vince. “Sleeping in Commute Questions.” Personal Interview. 29 Oct. 2014.

Gannon, Jen. “Sleeping in Commute Questions.” Personal Interview. 31 Oct. 2014.

Gannon, Joe. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Jean Baptiste, Freed. “Sleeping in Commute Questions.” Telephone Interview. 12 Nov. 2014.

Kasschau, Mariel. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Kelly, John. “Sleeping in Commute Questions.” Personal Interview. 29 Oct. 2014.

Khan, Sahar. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Kim, Diana. “Sleeping in Commute Questions.” Personal Interview. 29 Oct. 2014.

Liegmann, Lauren. “Sleeping in Commute Questions.” Personal Interview. 29 Oct. 2014.

Lowell, Kirsten. “Sleeping in Commute Questions.” Telephone Interview. 15 Nov. 2014.

Mardi, Mack. “Sleeping in Commute Questions.” Telephone Interview. 31 Oct. 2014.

Montelione, Jason. “Sleeping in Commute Questions.” Personal Interview. 29 Oct. 2014.

Morales, Ricky. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Nigro, Samantha. “Sleeping in Commute Questions.” Telephone Interview. 12 Nov. 2014.

Perez, Victor. “Sleeping in Commute Questions.” Personal Interview. 15 Nov. 2014.

Schendorf, Chris. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Tamayo, Nico. “Sleeping in Commute Questions.” Telephone Interview. 30 Oct. 2014.

Rodriquez, Darwin. “Sleeping in Commute Questions.” Personal Interview. 14 Nov. 2014.

Riddick, Jordan. “Sleeping in Commute Questions.” Telephone Interview. 12 Nov. 2014.

Silva, Zachary. “Sleeping in Commute Questions.” Telephone Interview. 12 Nov. 2014.

Denzel. “Sleeping in Commute Questions.” Telephone Interview. 15 Nov. 2014.