Required Blog Post #10: Customer Segments, Value Proposition, Customer Interviews

[product] Customer Segments

My product is based on a niche market of users. It will create value for the customer who falls asleep while they are commuting.

My most important customers will be people who take the train or drive a car during their commute.

[product] Value Proposition

Other vibrating wristbands similar to mine offer values such as silently vibrating to wake you up without disturbing your partner, wake you up within a 20 minute interval to ease waking up, or differentiating your fitness vs. sleep. My product will differ from the others in that it will wake you up solely when in transit at the exact stop you want to be awake for.

STATEMENT:

My product is a vibrating wristband to be used by people who commute late at night that solves the problem of waking up at the wrong train stop.

ASSUMPTIONS:

-People who work late at night work long and late hours.

-People who drive late at night will fall asleep at the wheel and may cause an accident.

-People who commute drunk on the train end up passing out and miss their stop.

-People that work late have bad sleeping habits.

5 W&H

WHO: Who is falling asleep behind the wheel?

Who is falling asleep on the train?

WHAT: What are their sleeping habits?

What are their struggles waking up?

What is their sleep schedule like?

What is their work schedule like?

WHERE: Where are most people going to be wearing this wristband?

WHEN: When would people be wearing this wristband?

When should they set it?

WHY: Why would someone need this wristband oppose to other similar products?

HOW: How do they set up the wristband?

How often do they need to access it?

POTENTIAL USERS:

-Late night workers

-Commuters

WHERE TO FIND THEM:

-Long Island/Boroughs

-Trains/subways

-Catering halls

-Bars/Restaurants/Clubs

-Hospitals

INTERVIEW SCRIPT:

Hello, my name is Michelle Gannon and I am a Graphic Design student at Farmingdale State University. For my Senior Project & Portfolio class, I am designing a vibrating wristband product that will in turn resolve the problem of people falling asleep behind the wheel or on the train. I would like to ask for about fifteen minutes of your time for a short interview if you don’t mind. Your perception of my product will truly help me to devise my thesis. Please let me know if you have any questions or concerns.

Thank you for your consideration!

1) Please state your name, age, and occupation.

2) Explain to me your work schedule (days and times) throughout the week.

3) Describe to me the last time you’ve used public transportation late at night.

3a) If they were out partying: Share with me the last time you’ve ever passed out drunk on a train and missed your stop.

          What did you do after that?

3b) If they were commuting home from work: Have you ever fallen asleep on the  way home and missed your stop? What did you do after that?

4) Tell me about your last experience with driving home late from work.

4a) If they were tired driving: Have you ever caught yourself dozing off at the wheel or even at a red light. (yes/no)

4b) Follow up with: Have you ever experienced another driver dozing off at the wheel with you or around you? (yes/no/explanation)

5) In what ways do you think you can prevent yourself from being a victim of falling asleep on the train and missing your stop?

6) In what ways do you think you can prevent yourself from being in a potential car accident from dozing at the wheel and risking yours or someone else’s life?

Interviews [first findings]

Interviews [second findings]

Required Blog Post 9: Event Preview

http://adcglobal.org/events/beyond-storytelling/

ADC Gallery, 106 West 29th Street, New York, NY

Thursday October 23rd, 5:30 pm-6:30 pm Panel Discussion


The event I chose to register in attending is actually for this Thursday. It is called “Beyond Storytelling,” which entails a special talk bringing together communication and how it plays a role in advertising campaigns and brand activations.The event will approach the importance of public relation programs and communication strategies. It will answer the following questions:

  • Why is storytelling still important to brands and agencies today?
  • How do we encourage creativity in communications – from innovative visual ways to tell a story to new ways to create interactivity?
  • Who owns a brands story?
  • Where does the line of storytelling end and where does experience start?
  • How the right communications strategy can drive a more powerful brand marketing plan

Speakers:

Tyler Gray, Editorial Director, Creative Newsroom, Edelman

Heather Stern, CMO, LIppincott

Andrew Fingerman, Media Director, MRY

Shoshana Winter, Executive Planning Director, Digital Integration, mcgarrybowen


I believe this event will help me overall in Senior Project and Portfolio because it is revealing the underlying story behind an idea or project, and turning this into a concept. This is actually my main issue when starting any type of project for school or work. I am hoping to get a lot out of this event by taking notes and possibly meeting with the speakers during the reception hour. It will be awesome to see how people in the ‘Real World’ take their storytelling into conceptual planning and designing. I would like to indulge my brain with various resources and ideas from this event that I can eventually learn and teach myself.

My progress this week has been gradually elevating. I have definitely picked up the work pace this past week by spreading out my homework and interviews little by little everyday, and planned the same for the upcoming week with my interviews. I plan to accomplish this time management skill throughout the remaining weeks, but overall with everything I do. It is all about planning ahead along with planning backwards. My only issue is to remember to look at my calendar for appointments, homework’s, events, etc. so I do not fall behind again!Crossing my fingers!

Required Blog Post #7: Interview Recap and Revised Portfolio

buscard_01 buscard_02 myresume Portfolio Presentation

http://www.michelle-gannon.squarespace.com

I fell very behind these past few weeks and start to rush myself. I hate that I do this and need to change something because my schedule is not working for me anymore. I have changed my logo multiple times and still feel something is missing to it! My portfolio is not as strong as I would have hoped it to be, but I will continue to work at it. I have so many ideas that I just need to pursue and finalize. I am asking to cut down at work because it is not as important to me as this class is along with graduating. I know that I will only screw myself over in the end which would end in deep regret. Moving forward I will plan my days more accordingly.

Ongoing Research #7:

http://www.creativebloq.com/illustration/design-abstract-collage-style-pattern-101413157


This tutorial shows design different from what I have ever tried. This tutorial shows how you can make an abstract collage of drawings. This caught my interest because I want to be more in touch with my traditional skills again and perhaps follow this tutorial to try something new. I suggest this article to anybody interested in making something colorful, abstract, different, and out of the ordinary.

Moving forward I would like to follow tutorials in illustrator to be more skilled within the program. I think it is important to teach ourselves new skills, techniques, and program training. I learned that we cannot just depend on a class to teach us everything we want to know. If the information is out there, we have to go find is, educate ourselves, and then use it to the best of our abilities! Things do not just come to you, you have to grasp it.

I would love to create an abstract piece such as this and use it toward one of my projects or maybe just something to hang on my wall in my room. Something that does not have meaning to it, something that is created just to be.

Lyon, Matt. “How to Design an Abstract Collage.” Creative Bloq. 13 Oct. 2014. Web. 13 Oct. 2014.

Ongoing Research #6:

http://99designs.com/designer-blog/2013/09/30/11-techniques-for-breaking-the-typographic-grid/


GRIDS!

I am still learning how to use grids, and I think I speak for a few of us designers when I say this. This article shows 11 techniques when using a grid in design. I learned that grids don’t have to be boring and symmetrical. They can be obscure, asymmetrical, overlapping, tilting, and more.

For many years I thought that I had to be locked down to a grid. Certain teachers made me think that I was limited to the techniques and things had to be done a certain way. I was trapped in a box. Sometimes using a grid still makes me feel that way. But there are no restrictions in design. We are given the resources and it is up to us on how we take them into consideration and use them. Taking things above and beyond is what creates the difference between good and great designers. Same idea applies to students when one goes above and beyond what is expected for a project.

Now seeing these 11 techniques, yeah we can use them toward a project, but how can we take these techniques and make them better? How can we create more emphasis and hierarchy within the piece? Given the tools and techniques, we must also not forget our own skills and incorporate that into what is given to us, rather than just abandoning it.

Grids to me are just like guidelines. They are there for you when you need them, but to challenge it beyond its limits is key!

Creger, Rebecca. “11 Techniques for Breaking the Typographic Grid.” 99 Designs. 26 Aug. 2014. Web. 12 Oct. 2014.

Ongoing Research #5:

http://www.creativebloq.com/design/invitation-design-912839


I love coming across different ways of creating a project, ways that veer off from the ordinary. In this article, they show 11 creative ways to invent an invitation design. I notice that within my design I limit myself and resources. I want to be able to reach all ends of the design spectrum such as this article shows.

The invitations displayed are handcrafted, cut, folded, sketched, hand painted, printed, and the list goes on. It was refreshing to see all new ideas that can influence myself and my work in later projects. Using a mix of modern and traditional skills and resources can bring out a unique style that we may discover within ourselves.

I believe that getting really creative with multiple varieties of design methods can truly bring out techniques that we may use everyday. I used to draw a lot in my free time and I feel that I have abandoned that skill. I would love to brush up on my free hand skills along with teaching myself other design techniques. Perhaps this will then branch off to new ideas and so on. That is what I need.

New techniques to bring me new ideas!

“11 Stunning Examples of Invitation Design.” Creative Bloq. 10 Oct. 2014. Web. 13 Oct. 2014.

Ongoing Research #4:

http://justcreative.com/2008/04/13/design-process-for-my-vodka-premix-bottle/


After finding an article that actually explained a designer’s step by step process, it gave me a better idea on how to go about approaching a project. First figure out the challenge and solution.

Do the research. INTENSIVE research on everything about the project possible from the history, the product itself, the origin, etc. Come up with sketches. Not just one or two but multiple, ten, maybe twenty, there should be no limit until you are satisfied with the direction you are taking.

Next, what colors and fonts will work with this product and why? Everything about the project should be able to be questioned and answered to the extent.

Keep track and record of everything you do throughout the process.

Within the final composition, mock it up on an actual product. Who is the audience and where will this product be seen? Who will buy it? Why will they buy it?

It is interesting to see the extensive step by step format with pictures, sketches, and final composition mock up that someone else has created. It gives a new type of perspective to see how others think and work throughout a project.

Cass, Jacob. “Design Process for My Vodka Premix Bottle.” Just Creative. 13 Oct. 2014. Web. 14 Oct. 2014.